Jesus was not a great marketer. At the height of his ministry, when the numbers were looking great, he turned around to the crowds and told them following him would cost them everything. He said only those willing to give up their entire lives would be worthy of following him. They left in droves. In this teaching we look at the twin parables of the tower and the army and consider both the cost of following Jesus and also the benefits of discipleship to him. In what ways do you need to (re)count the cost of being a disciple of Jesus?